WHAT IS KIZEN?
Launched in 2025, KIZEN was developed for the everyday man who seeks maximum self-care with minimal fuss. It’s part of Suntory, a Japan-based company with prominent brands in the beverage and wellness space.
At KIZEN, we believe that healthy skin is an outward reflection of a balanced life. We apply midashinami, a Japanese philosophy that emphasizes the importance of personal presentation and aesthetics while considering others.
KIZEN is part of Suntory—the company behind Japan’s #1 men’s skincare brand in moisturizing care—and is poised to lead the emerging J-beauty category.
SKIN BENEFITS
KIZEN helps transform rough, dry skin into a smoother, balanced complexion. Thanks to ingredients that have been shown to maintain moisture and brighten skin tone, KIZEN uncovers a healthy glow. Optimal hydration provides a youthful-looking complexion that diminishes the appearance of wrinkles. Plus, the formula also slows the production of sebum, reducing the risk of clogged pores and breakouts.
PATENTED WATERBOND TECHNOLOGY
Our patented Water Bond Technology™ double binds water molecules to rich, hydrating ingredients. Each moisture-rich molecule gradually seeps into the skin’s sub-layers providing long-lasting rich hydration.
Thanks to this technology, KIZEN is a three-in-one wonder that combines toner, serum, and cream in a single application.
Step 1: Absorb moisture (Toner)
Step 2: Treat & repair (Serum)
Step 3: Lock in moisture (Cream)
FORMULA
Suntory’s storied history and deep roots in crafting some of the world’s finest whiskey imparted firsthand awareness of the wonders of Spanish oak.
First used in the barrels that deliver mesmerizing aroma and rich flavors, the Suntory team discovered that Spanish oak itself possessed unique qualities that could be a rich source of benefits for men’s skin.
Through extensive research that spanned more than a decade, KIZEN’s Research and Development team eventually learned how to extract the polyphenols in Spanish oak that improve the skin’s texture and appearance. This research became the motivating force in creating KIZEN — a complete men’s facial moisturizer.
Spanish oak extract polyphenols are blended with other ingredients, including Oolong Tea extract, acetyl hexapeptide-8, inositol, and squalene to deliver “KIZEN” in an easy-to-use skin moisturizing formulation that combines a toner, a serum and a cream, providing every man with the complexion he desires.
WHY SUNTORY?
As the newest addition to the Suntory Group wellness category, KIZEN is crafted with premium ingredients and backed by the company’s long-standing legacy in consumer goods. With every product, we aim to inspire men to embrace their brilliance — inside and out — while caring for themselves and the world around them.
Additionally, sustainability and quality are at the heart of everything we do. Our commitment to responsible sourcing and eco-friendly practices ensures that our products are as kind to the planet as they are to your skin.
What's more, these technologies and formulas are developed by the Kyoto Institute of Life Sciences. This innovation has emerged from Suntory’s century-long history of craftsmanship in health foods and cosmetics. By combining tech advances with nature's finest elements, we deliver skincare solutions that nourish, restore, and enhance your natural essence.
SUNTORY World Research Center in Kyoto, Japan.